So, as every good business owner knows, having clothing with your branding on is the way forward …. So off I go to a local t-shirt printer!
So far, so good … yes I would like three t-shirts – one for me and two others, yes all small (although one member of the team isn’t quite a small ….!!) and we just want the company name on them in big pink letters! Cheap, cheerful and effective!
The team are very excited about the new t-shirts … NOT …. “They are horrible”, “Really?” and “why…?” were just 3 of the comments I received when handing them out … but as the owner of the business, I could see the benefit of them. FREE advertising for a start – just think of all those people looking at you and remembering the company name . . .
After much discussion, and a bottle of wine each, they were tried on and it was agreed they would be worn. Got to love bribery . . .
Anyway, at the next exhibition we attended, my not-so-small child came too and there wasn’t enough t-shirts to go round, so I gave her mine to wear ….. yep, everyone was happy about that … NOT!!!
But … then I noticed everyone pointing at my daughter … “see,” I said to my manager, “the t-shirts do work – look how everyone is looking at Ro – we are going to be soooooo busy .”
Then she turned round …. And I could see what everyone was pointing at . . . perhaps corporate clothing and children is NOT the way forward . . .