Are the Veins of your company

The definition of a Customer is  – A Customer is a person who purchases goods or services from another ( buyer – patron ) i.e – who buys something, especially from a shop

The Samee Project - Customers Wanted PosterA Customer (sometimes known as a client, buyer, or purchaser) is the recipient of goods, a service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration. Customers are generally categorized into two types :


    • An intermediate customer or trade customer – who is someone that purchases goods for re-sale


  • An ultimate customer  – who does not re-sell the things bought, but either passes them to the consumer or actually is the consumer


A Client is a person or company that receives a service from a professional person or organization in return for payment

Wow – When you read it in a dictionary it can be a confusing minefield ! !


So if – Cash Flow Is the life blood of your company – Customers – Are the Veins of your company . . .

But ultimately at the begining you need to decide who your target market is going to be :

Are you aiming to sell a product directly at the Public or are you targeting a business product for Business to Business re-sale

Ultimately the Customers will be your Cash Flow for your company ! !

This is where you need to have done your homework ! !

  • Who is your target market – people or business to business
  • Have you pitched your product to the right people / market
  • Price structure – Have you got it right or is there someone in the next road 25% cheaper
  • Market Research – Is there someone 3 shops away doing the exact same thing as you

How many times have you driven down a road & noticed a grocer or barber shop with another 3 shops away & thought to yourself – How stupid didn’t they look first . . . But the trouble is you have a fantastic business idea & rush into it head-first, before you look ahead & see what you could have acheived with a little more thought & market research ! !

Customers Are the Veins of your company – Understanding them & their needs is key to the success of your new business venture . . .