10 Tips: First Steps to Market your New Business

10 Tips: First Steps to Market your New Business

20-8-17

 

You’re all set to go — all you need are customers. But . . . How to find them?

 Use word-of-mouth :

Megaphone

Start your search for customers don’t be afraid to ask friends, family members and acquaintances for leads

Tell everyone in the playground at school drop-off - You don’t know who might introduce you to your first customer

 

 Advertise :

If your business targets local customers, use ads in local newspapers / magazines or directories to reach them. You can gain customers by advertising on websites your target market would look at.

 

 Get social :

Facebook Linkedin Twitter Instagram Pinterest

Use social networks such as Facebook, LinkedIn, Twitter, Instagram and Pinterest to get your target market’s attention. Create a social account for your business and post useful content providing information / advice or entertainment. Interact with followers regularly, and link posts to your business website so followers can learn more about your business.

 

 Get a business website :

Keep it simple with all-in one website packages that include a domain name, hosting services and design templates

e-commerce - buy it now button

If you’re starting an ecommerce business, look for a website builder specializing in ecommerce

 

 Collect customer data :

Customer relationship management (CRM) tools will let you track every interaction, set reminders and schedule follow-up contacts.

 

 Market with email :

Subscribe button

Ask prospects and customers to sign up for email messages from your business. Create and send professional-looking emails – But remember don’t just bombard people with tons of junk, else you’ll end up with the opposite of what you are trying to achieve

 

 The direct approach :

Mail Campaign

Try a direct mail campaign to reach your immediate target area. Simply choose an area in which you want to advertise.

The Post Office can handle the logistics of having your direct mail advertising delivered to every address in that neighbourhood. It’s an affordable option to reach people in your area

 

 Offer deals :

Offering discounts on your first order for customers can build a good base for attracting more

Special Offer

This can work very well for your business if you provide a recurring service. –

But be sure to point out if it is an introductory offer, you don’t want to lose money

 

 Become an expert :

Get attention from prospects by building a reputation as an expert in your industry. Offer to speak to local groups your target customers belong to about topics relevant to your business.

 

 Join Forces :

Form alliances with established small businesses to help each other get customers

Join Forces

For example, if you have a dog grooming business, you could work with a local dog-sitter to refer clients to each other.

Or advertise at a local pet rescue centre and in return for advertising & recommendations, offer a percentage of your price in return. That way people are more likely to use you if they think they will also be helping a good cause

 

 

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